To Deuce of Clubs index page To Write index page
 

Interviews

Katie Union
Valerie Tarico
Brian Doherty
Sarah Jane, fetishista
Elizabeth Butters
Lou Minatti
John Putch
Laura Molina
Lori Petty
Ute Lemper
Evan Dorkin and Sarah Dyer
Space Ghost
Hasil Adkins
Maestro Henry Holt
Dick Dale
Leonard Knight

Copy...right?

Negativland vs. The Man
Negativland's Fair Use
Craig Baldwin
Sonic Outlaws
Tape-beatles

Fully corrugated

Forcing Jesus Into Burning Man
Deadbolt TV
Realiteevee
666 Cough Syrup
666 Attack!
Inheriting Mickey's Mantle
Hemp, Commerce, Freedom
Your Brain on Smart Drugs
Spacecraft or Lovecraft?
Panther
Choco Tacos
The Kennedy Mystique

Arizona: Could be the water, could be the lack of it

Gary Bear
The World of Brian Stewart
The El Guapos
Duck diapers
Duck ban
Rainer Ptacek
The All-Spanking Show
My New Chew Toy
Bob Baxter
And I Am

Article Morgue

The Jerky Boys
Nita's Hideaway Brawl
Why I Left Burning Man -- and Why I'm Returning


Part 1:
666 prank offends

Part 2:
666 Complains

Part 3:
Doc responds

Part 4:
Netsters respond

Part 5:
666 CEO responds

Part 6:
666 booty

Part 7:
666 gallery


 

Legal Schmegal!
666 CEO Sends Cool Stuff!

by Deuce of Clubs

(Originally published in 1998)

 

The contents of any box labeled "throat discs" are bound not to disappoint.

The contents of any box packed in Kentucky-bound gun catalog pages are really bound not to disappoint.

Where all good Dukes shop!

Entirely not disappointing; entirely intimidating.

Granulated—like sugar (just a spoonful of Black Draught helps the granules go down ... or something).

CAUTION: Not Kodak film.

The crown prize: Ghost Scent. Here's the story of how Ghost Scent came into being (source):

Listening to the consumer helped the Jacksonville-based Monticello Co. to find a niche for a 40-year old product called Nullo that it had been selling primarily to nursing home and elderly care facilities.

Nullo is a pill that eliminates all body odor, making it helpful to people with incontinence. Company president Henry Dean and vice president Thomas Dean began to notice that teenagers and men in their 20s were buying Nullo, not exactly its target market.

"We got a call from a young guy trying to buy Nullo direct from us, and we asked him what he was using it for," Henry said. "He said, `you must not be a deer hunter.' Nullo was helping these bow hunters get within six feet of a deer without it picking up the human scent."

Eyeing the potential for increased market share, the company put the same product in a camouflage bottle and called it Ghost Scent. First year sales have far exceeded projections.

"We really pioneered that market," Thomas said. "Most other scent elimination products approached the problem from the exterior, and Ghost Scent approaches it from the interior."

Monticello launched the product nationally last year, and both Deans were flattered when the number one scent company in the country copied it. The Monticello Co.'s experience with Nullo illustrates that the ever inventive consumer can create applications for a product that surprise even the product's manufacturer.

The smart company listens and learns.


Sadly, it would appear that the name "Ghost Scent" didn't work out; the current Monticello website only has the brand name Nullo, and the official Ghost Scent website) is belly-up.

If you visit the Monticello website, be sure to read Henry Dean's down-to-earth mission statement, which begins:

"I have read a number of other company's [sic] mission statements to insure [sic] I was fully instructed in the procedure of writing the Monticello Company's mission statement. On each one of them I had to double check that they were not written by the Pope. Anyone who is in the corporate environment knows that if you do not make profits and take care of stockholders, your company[,] or at least your position, will become short lived."

One of these days I've got to get down to Florida to hoist those bottles of 666 with good ol' Henry Dean III.

© Deuce of Clubs


Next:

666 Cough Syrup gallery of doom


To Deuce of Clubs