MEMO
From: VP, Marketing Dept.
To: Graphic Arts Dept.
Subject: Grand Canyon Suite
Love the concept -- showing a photo of the actual Grand Canyon. Genius! Really hammers the thought home. You know how we love that sort of thing here in Marketing.
I have, however, an issue with the photo selection, viz., does it really look all that Grand? It looks like many canyons I've been in. How do we know the photo even actually is of The Grand Canyon, if it doesn't look exactly like every other photo we've seen of The Grand Canyon? You know the photo I mean. Fix it or you're all fired. I mean it.
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