Jamie Lee Curtis was in town to sign her new kids' book, Today I Feel Silly.

Or actually, give them away in trade for used kids' books to be donated to a school library.

She was also in town to pimp for some phone service.

Don't ask me why the poster looks like a camera ad.

Who knew there would be hundreds of people? And a radio station broadcasting on location? And security?

Security?

Yep. Bleah.

And RULES? Oh, there were rules, all right.