Dryer Capo Simple must've wondered, too, cos he sent a bunch of coupons out AZ way.
Bonus for literate types! Click the mystery coupon to see a larger version!

He even included the requisite two Goldfish UPC codes per coupon (apparently, Simple eats a lot of Goldfish crackers).

So what happened?

You have to ask? (Geez, you must be new to this.)

Naturally... happened.